Digital marketing is considered to be one of the most powerful components to raise brand awareness and reach to a wide range of people. It is a strategy that is used by most brands to market their products and reach their maximum potential reach in this innovative era. Your brand might rely on SEO, social media, content marketing, paid online advertising, SMS marketing or email marketing to generate leads for your business and convert users into paying customers, but as it is very competitive now, you need to have knowledge regarding these useful strategies to maximize your digital marketing reach. Here are some useful tips for you to consider before initiating your next digital marketing campaign
Hire Professionals
You need to hire professionals to do all your marketing work, as you cannot do all by yourself. Building an in-house team of marketing department can be costly and not possible for many businesses. There are a lot of marketing agencies available in the market to manage your brand on the internet. These professionals know all the latest trends and strategies used at that specific time of campaign. You should choose the best suitable agency for your business, as some agencies might be good at food industry, some might be good at clothing industry and so on. A good marketing agency usually would b exposed to the industry and products that you are trying to promote and the techniques used to promote them, so this could be very beneficial for your business.
SEO
The single most important digital marketing techniques is to rank on the first page for keywords specific for your business. Google solely is responsible for more than 90% of total organic traffic. Most consumers trust Google search results for their search on the internet. Majority of the users never scroll past the first page of search engines. A large number of users ignore the paid listings on search engines and choose the organic listings. Moreover, leads from search engines has a better conversion rate than any other method.
Social Media
Millennials are majorly active on social media platforms, and this can highly benefit your business. With these increasing active users of social media platforms, you can benefit by reaching out to your potential customers. Initially you need to create a business profile on all social media platforms like Facebook, Instagram, Twitter, etc. to market your products. You can create campaigns on these social media platforms and run advertisements of your business. Social media marketing also helps you create a personal relationship with your customers which would build a positive reputation of your business. Choosing the right platform for your business type is most important. If your potential customers are other businesses, LinkedIn and Twitter would be best suitable for you, but if you run an e-commerce business or a traveling agency, Instagram and Facebook would be best to choose over any other platform.
Personal Engagements with Customers
Usually people have feedbacks when they see products online or makes a purchase. You can use this opportunity to engage more with your customers, who leave their responses and comments about your brand or products. Depending on the comments, you get a chance to clarify or correct the feedback if they bad reviews and show a good gesture by welcoming them for future return to your brand. This might not be a huge deal for some, but majority of customers gets satisfaction if they’re heard by the brand itself and are responded to.
Google AdWords
Google AdWords is an online advertising platform developed by Google, where advertises pay to advertise their brief advertisements, service offerings, product listings, video content and more within the Google ad network. This strategy is a bit expensive but does produce results effectively. If managed and set up properly, AdWords can help to increase online traffic, in-store traffic, brand recognition and generate sales while reducing overall marketing costs. The only drawback of this strategy is that the ranking of your website will drop as soon as you stop using the service.
Short Videos for your Marketing Campaigns
Marketing videos on social platforms have hugely influenced users on making a purchase. Many users search for videos regarding a product or service before visiting a store or making a purchase as videos can make your products or service more visible when compared to text or images. Videos also stay longer in people’s mind rather than texts and images. Having a video thumbnail in the search results can almost double the traffic. The duration of the videos is very important as users will get bored and skip if it’s a long duration video. You can also consider using Youtube for short videos of your products and services as it has over a billion users. Users also use Youtube on their televisions and the numbers are increasing year over year.
Customer Relationship through E-mail Marketing
Email marketing is one of the most effective strategies to stay in touch with expected customers. Just because you ne It’s essential to turn your website visitors into known contacts before you can convert them into paying customers. The first step is to choose the right tools. There is enough choice of cost-effective or even free email marketing tools to compare and integrate the email software with your website. This will automate lead collection from your website to the software. To collect email addresses of your potential customers you can use website popups and contact forms. You can offer giveaways and free trials to get your audience to share their contact details. Once you have a set of potential customers on your email marketing list, you can build a relationship with them through purposeful campaigns. This way your business stays on top of their minds and can result in a successful lead.
In the long run, digital advertising can be the key to success for any company looking to market effectively to the appropriate audience. If you’re looking to strengthen your strategies try considering these tips into your digital marketing practices and achieve better results.
Faiza Farooqi is an Ecommerce Manager at Codup who accepts challenging strategies and puts amazing ideas on the table! She is an active community manager and loves to teach.